Chouxbysa - Product Label Design
This project involved designing product labels for a cookie flavour series, Crispy Sea Salted Cookies and Brown Butter Cinnamon Raisins. The goal was to create a clean and attractive label that clearly highlights the flavour while keeping the brand identity consistent across the series.
I used different colour tones for each flavour to help differentiate them while maintaining the same layout structure. The warm beige reflects the classic and crispy sea salt flavour, while the soft purple gives a richer and more comforting feel for the brown butter cinnamon variant. This approach makes it easier for customers to recognise each flavour at a glance.
The layout was kept simple and structured to ensure readability, especially for ingredients and allergen information. Overall, this project shows my ability to balance branding, clarity and functionality in food label design while keeping the visual presentation modern and cohesive.
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